I was involved in a very interesting conversation the other day. It was like most interesting conversations; engaging, thought provoking and informational, but it was different in that it was virtual. I was monitoring and contributing to a conversation on LinkedIn with several quality professionals about formal problem solving methodologies. This was interesting to me because I recently had a customer ask me what formal problem solving methodology we used at my business. I have to admit I wasn’t sure… but I am now.
LinkedIn provides access to professional opinions about topics that you are probably interested in. This Social Media website has an easy search feature which allows you to find groups to join and become part of a conversation, read peoples comments or post a question of your own. I have found it to be a very good resource to learn about professional areas I need a little more education in.
For example; if you are thinking about taking the ISO plunge you might want to join LinkedIn and get involved in some quality groups. American Society for Quality or the Canadian Society for Safety 20150307_100832Engineers are good groups to take a look at. What’s that; not on LinkedIn? No worries, we put a tutorial together for you to make it as easy as possible. Go to the AWRF website ( www.awrf.org ) and click on the link to the LinkedIn Tutorial. This will take you through a step-by-step guide to set up an account.
1. Get a head shot of yourself in digital format (.JPG) is recommended.
2. Decide what you want your “Professional Headline” to be. Note; it is best to think of this as a place where you can communicate your five-second elevator pitch; so don’t put something like Owner of company X. Be more creative, put down your value proposition. The main reason for this is that when you participate in a LinkedIn conversation your picture, name and professional headline appear next to your comment. I want you to think about this, because it is a great marketing opportunity that you can take and it’s really simple to do.
3. Find professional organization groups to be a part of. AWRF has a group. Request to join here https://www.linkedin.com/groups/Associated-Wire-Rope-Fabricators-2093131/about
4. Follow companies of interest. Hint – Like AWRF. You can find us here https://www.linkedin.com/company/associated-wire-rope-fabricators—awrf
5. Be active – the more you give, the more you get out of Linkedin. Be an active participant in groups where your customers may hang out.
A few tips added to the original article. Read the original in SlingMaker Magazine #126 Page 14 in the QHSE Corner